Mobility Today

The Sustainable Mobility framework to date presents the following characteristics:

Mobility discussions, investments, legislation and most of new business models are mostly focused in Urban Mobility, leaving aside Intercity and Goods Transportation.
Urban Mobility trends are autonomous driving, connectivity, electrification, and smart mobility.
Investments in new mobility start-ups have increased significantly. Since 2010, investors have poured $220 billion into more than 1,100 companies across ten technology clusters. Investors invested the first $100 billion of these funds by mid-2016 and the rest $120 billion thereafter. Which shows an acceleration of investments in the field.
Emerging collaboration among competitors and cross sector Technological undefinition is delaying the agenda. ​
Leading companies are setting up their own incubators. On the other hand, Open Innovation Centers and others Cities investing in hubs’ creation but hubs act quite independently.
Wide understanding that Monetization of Mobility will come through generated Data.
The 2030 climate and energy framework sets targets for cutting greenhouse gas emissions and increasing the share of renewable energy and energy efficiency. Under the energy union, the EU is working to integrate Europe’s energy markets, ensure energy security, improve energy efficiency, decarbonise the economy.

To date, Mobility and Sustainability are two of the most relevant challenges for EU’ citizens health and wellbeing.

To date, Mobility and Sustainability, two of the most relevant challenges for EU citizens’ health and wellbeing, have been mostly promoted through multiple individual initiatives. The majority with a local scope, limited collaboration and too fragmented to be able to leverage energy, traction and resources cross borders, cross sectors and cross players (institutions, R&D, large enterprises, SME’s, investors, new economy start-ups, etc.).
This spontaneous approach in the Sustainable Mobility Ecosystem is leaving EU behind other Regions both in the creation of companies and in the attraction of investment. As a result, EU is less successful in generating strong companies able to compete in size and influence globally.

The coronavirus crisis holds profound lessons that can help us better understand the advantages of cross borders interactions. It is vital to coordinate EU common initiatives, while we foster collaboration among sectors and stakeholders.

Additionally, technology and new business models will be key, not only in bringing the economy s been the importance of knowledge sharing and not reinventing the wheel. “Reinventing the wheel” and “Individual efforts not coordinated” are two of the most important issues to accelerate the back to speed but in shaping the new EU economic strength.

The future of Sustainable Mobility Innovation is likely to occur at the borderlines between different industries…

The future of Sustainable Mobility innovation is likely to occur at the borderlines between different industries, facilitation and acceleration of new combinations along and across value chains represent a source for potential innovation and growth for the enterprises involved. Currently, industrial value chains have been reviewed and redefying based on technology evolution and innovation, braking traditional business structures.
As an example, Automotive OEM’s traditional value chain has evolved from a pyramidal model to a collaborative model, where innovation is driven by cross border and cross sectors suppliers / partners, as explains on following exhibits.

Therefore, Sustainable Mobility value chain has to be seen in the future in an “Extended” multi-dimensional framework, widening the view of potential synergies and collaborations among stakeholders at 360º. This is what we call Extended Sustainable Mobility.

The new Sustainable Mobility value chain should develop as calling for collaboration between, and integration of, different innovation actors across different sectors and regions. This includes SMEs and large enterprises as well as supportive organizations such as universities, research and development institutions, other knowledge and skills providers, financial actors, etc.

There is an opportunity for EU to lead Sustainable Mobility. Sustainable Mobility has been focused on Urban Mobility, but is much more than that. It needs to be seen as a holistic and integrative concept, about the mobility of people and goods, including travel and transportation, involving all stakeholders to work under one direction, putting together talent, innovation, technologies and investments, to generate cleaner, fair and sustainable solutions, and at the same time, accelerating EU competitiveness and economic growth, for better European citizens lives. 

This highlights the relevance to make the combination of mobility for people and goods, sustainability and ICT core to our planning for the recovery ahead.

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